Laying the foundation

Welcome to your first module! We’ll be exploring your ideal client.

With the exercise in the next lesson, be as thorough as possible. Try to fill this out as detailed as you can with one person in mind. It helps if you think about someone you really loved working with or someone you know you would love to work with. If you want to do this for more than one ideal client, I suggest doing up to three.

Keep your completed worksheets as they will inform our next steps diving into brand and site strategy. This information will also be integral in the rest of your marketing, so we recommend keeping them somewhere you will remember to return when you need clarity around your marketing message. When you know who you are talking to, you know where to find them and you know how to reach them.

As a reminder, if you ever need help during this process just reach out.